Running dynamic color-optimized banners on Adperium
The last couple of weeks we have been busy with implementing a new and unique feature: running custom-color banners on the Adperium network. These (Flash) banners dynamically change their color to match with the site they're shown on. The colors of the banner correspond with the site's main colors, so the banner blends perfectly in.
To see how it works, see the sample banner below:
As you can see, the colors of this banner match the design of this blog. The exact same banner is also embedded on this web page: http://www.snotr.com/adperium.php - as you can see, it perfectly matches the Snotr.com site design, without changing anything in the banner code or design. When this banner is shown on other sites running Adperium tags, it will adapt its colors to match each individual site's layout.
Initial tests have shown that the banner CTR will improve with up to 250%, depending on the original color scheme. In all cases, we saw an uplift of at least 20% in CTR. That's a lot of free extra clicks!
Sounds interesting? As of today everyone can run such color-optimized Flash banners on the Adperium network, you just need to add some Actionscript code to your Flash banner. Here's a short tutorial:
- Design a banner in Adobe Flash. Make sure the publish settings are set to Flash Player 9 using Actionscript 3.
- Make sure all objects you want to colorize are callable (they should have an Instance Name).
- Add the clickTAG code like you're used to do, for example:
- Add the following snippet to your code to enable dynamic changing colors:Make sure to edit the color changing calls above to match the objects you want to colorize.
- That's it! Upload the banner to our Direct Ads self-service system to get started.
Note that adding this snippet of code to the Flash banner doesn't affect other networks: you can run the exact same banner on non-Adperium networks and it'll show in the default colors.
Have any questions or comments? Let us know in the comments or use the contact form.
